Yahoo intensifies its advertisement in India

Yahoo has intensified its effort to regain its lost glory as a search engine against the giant Google. The company has come with a strategic advertisement plan to increase its popularity in developing countries like India, Brazil and China.

According to a recent survey in fast emerging countries, Google is way ahead of Yahoo and MSN, and also the gap will widen in near future.

Yahoo in its advertisement process in India has bought the front page of the leading newspaper Times of India. Now, the front page of TOI will be fully dedicated to Yahoo. The full page advertisement is quite attractive and unique. It will surely have an impact on the readers mind.

The catching tagline of the advertisement is “The internet is under new management”. The bottom line is “A homepage that lets you add whatever you love, an inbox that knows what you like (and don’t) and a freedom to access it from your mobile. Say hello to the new yahoo! take charge today at yahoo.in. “Its You “..which signifies Yahoo!!”

Moreover, the star network is also advertising Yahoo strongly.

As a consequence of efforts made by Yahoo in recent times, the search engine is being used by 26 million out of 35 million internet users in India.

Popularity: 9% [?]